Rugs Original
Rugs Original is South Africa’s largest national importer of Persian, Oriental and Modern rugs. Offering a range of superior floor coverings, their products are designed to inspire style and add comfort. Rugs Original have stores throughout the country as well as an online presence to service B2C, B2B and in store customers.
Objectives
Rugs Original were looking to take their online offering to the next level, moving from Magento 1 to Magento 2 and to create a modern and performant User Experience for their multiple sets of customers.
The objectives of the new platform were:
- Create a centralised location for order placement across the business.
- Ensure pricing was flexible and tailored to all customer groups.
- Real time integration with Pastel Evolution for management of pricing, stock, orders and order status.
- Muliple Delivery and Payment methods including delivery zone specifcs.
- An in-store POS integrated view that allowed store staff to order online for walk in customers.
- Increased level of communication to both internal staff and customers
Solution
As time was of the essence, the first step of the solution was a quick to market themed Magento offering which was swiftly migrated to a headless, React Progressive Web App that improved performance and user experience, and reduced architecture costs.
Tailored store fronts and customer groups achieved the level of customisation that Rugs Original needed to service their B2C, B2B and In store customers all through a single platform which synced orders, stock, pricing and delivery information across multiple DCs, all completely transparent to the customer.
A seamless integration with their existing ERP software ensured that operational activities remained the same before the migration apart from a set of optimisations which included both stock and waybill management.
Everything was built with SEO in mind to ensure high ranking on Google. Integration with physical stores was also front of mind to aid walk in customers through their purchase of in store and online stock.
Commerce Platform
The free Magento 2 Community Edition satisfied all the needs of Rugs Original. It allowed the flexibility for both integration, and customer facing requirements. A set of specific modules were created for Rugs Original including:
- Aramex Delivery Method
- Real time price and customer grouping
- Custom reporting modules
- Various payment and delivery methods incluing Aramex direct integration, Instant EFT, Pay U, Payfast and PayJustNow
- Account payments are offerred for regular B2B users and interior decorators
- Custom Voucher and Coupon modules
Front End
Our first customer facing Progressive Web App, powered by React mean’t we could provide Rugs Original with the performance and experience they required in store, and out.
- As responsive as a native app – modern mobile browsers are fast enough to render PWAs very fast, and make them feel as responsive as a native app.
- Cross platform – will work across operating systems and browsers, desktop and mobile wiht the ability to add the site to teh device home screenn.
- Offline support – can be built with support for offline use